Since everyone likes wearing T-shirts with logos, Pimkie decided it wanted to be the first brand to reward its customers for walking around with their new logo.
We designed a T-shirt with the new Pimkie logo and added a nicely designed barcode within the Pimkie look&feel, turning the T-shirt into a promotion tool. If you went shopping with the Pimkie-shirt, the barcode gave you access to 15% reduction on the new spring collection.