ABOUT US
Happiness Brussels is a communication agency managed by 4 partners of 2 generations.
We have the experience of the 40-somethings and the freshness of the 30-somethings. We combine female intuition and flair with male creativity and power.

Happiness Brussels counts people from more than 15 nationalities and different backgrounds, necessary to seamlessly implement the vision that nowadays “Everything is Media” and even more “Everyone is Media”.
WHO IS WHO

Karen Corrigan
CEO and Strategic Director. Co-Founder

As CEO, Karen has the end responsibility on all agency and client matters.
As Strategic Director, Karen has the end responsibility on client strategy and implementation. And on the agency vision and action. She is the shoulder to laugh, to cry and to lean on. For all people at the agency. And all people at the client’s.


 

Dominique van Doormaal

Executive Creative Director 

With his “Eagle Eye View” and his love for the extra mile he believes effective communication emerges from solid strategic thinking. Preparation is everything. Excellence in execution is the cherry on the cake. Solid experience and a never ending drive makes him an excellent coach for his Concept Providers. Attuned to clients needs he will always look for the perfect match between creativity and effectiveness.


 

Isabelle Koelman
Head of Account / Head of Digital

Isabelle Koelman is the second client service responsible within Happiness Brussels. She begins her career within below the line agencies, where she developed a strong experience in CRM and digital communication.
This gives her the right "media neutral" and "ROI" reflexes that are needed to create strong and impactful integrated campaigns.
This profile is highly appreciated by her clients as they trust her to be their "one stop shopping" point of reference.

 


 

Pascal Kemajou
Managing Partner

Pascal Kemajou is the “solid-as a rock” client service responsible within Happiness Brussels. 
He has the talent of managing clients, people and processes in a seamless way. He listens until he understands. He works until you smile. His kind yet demanding nature makes that he gets the best out of people . 
The result: work that makes both our clients and people very happy.


 

 

EVERYTHING IS MEDIA EXPERTISE
Happiness Advertising

Happiness Interactive

Happiness Online and Offline PR

Happiness Direct

Happiness Activation

Happiness Event

Happiness Design
ABOUT STRATEGY
To have an idea that’s right, we make sure the creative strategy is right.
We don’t write strategic books for the sake of writing books. Nor create ideas just because they are cool. Good strategic thinking is like the perfect rush towards the goal.
You can’t help but score.
RETURN ON IDEA
Ideas are at the heart of everything we do. They make the difference for your brands.
For your business. We want your ideas to trigger emotions that trigger business.
Like you, we want to achieve the best ‘Return on Idea” as possible.
And take our share of accountability. We set clear communication objectives and measure them daily where we can.In order to go ahead as planned. Or correct where necessary.
We are willing to be paid accordingly.
EVERYTHING IS MEDIA

Brands should not, at all costs, abandon traditional media. They should at all costs abandon traditional thinking.
As the audience’s behaviour and media-consumption changes, the whole historical advertising concept changes.
“New media” are getting old.
“Old media” are to be used in a new way.
New “new media” have to invented. And reinvented.
All this within the simple vision that today ‘Everything Is Media’.

"Everyone is Media"

As social media take the power, the public takes the power.
People are less and less into believing what brands say about themselves. More and more into believing what peers say about a brand.
The public become the most powerful new opinion-makers of your brand.
The way you connect (or not) with them in their own eco-system will be decisive for the future of your brand.
The “narration” of communication and ideas has completely changed.
What worked before, does no longer work out there.

ABOUT WORKING RELATIONSHIPS
When the right people work on the right project at the right time, it’s a win-win situation for sure. And this is why our experienced Senior Management stays involved until the concept is approved. A Brand Leader acts as your single point of contact for whenever, whatever and wherever you want to communicate. And a dedicated Traffic Manager organises the agency into the most effective configuration to develop and implement the project. What we mean is: clients don’t have to take on juniors when they need seniors. Or visa versa.
ABOUT PEOPLE
We only work with the best. Both inside and outside the agency walls. For the simple reason that in a people’s business, people make the difference. We are not linked to a communication group that forces us to take ‘in house services’ even if they are not exactly what the client needs. We can and will choose the best people for the job, time and again.
ABOUT HAPPINESS
We do everything to make our people happy. Because  happy people make great work. And great work is what makes people happy.
AWARDS

EUROBEST 2012

1 Grand Prix

  • Interactive / Digitally Led Integrated Campaigns (Toyota iQ Street View)


3 Gold

  • Interactive / Cars & Automotive Services (Toyota iQ Street View)
  • Craft Film / Cinematography (Toyota GT86 Test Wife)
  • PR / Best Use of Digital PR (Pimkie Color Forecast)


2 Silver

  • Integrated (Toyota iQ Street View)
  • Promo & Activation / Cars & Automotive Services (Toyota iQ Street View)


5 Bronze

  • Branded Content & Entertainment / Best Use Or Integration Of Gaming And/Or Digital Media (Toyota iQ Street View)
  • Direct / Cars & Automotive Services (Toyota iQ Street View)
  • Media / Cars & Automotive Services (Toyota iQ Street View)
  • Promo & Activation / Cars & Automotive Services (Toyota iQ Street View)
  • Design / Exhibitions & Live Events (Toyota Protect what's behind you)

 

 
5 silver
 
Cyber / Automotive Products & Services
Cyber / Best Digitally Led Integrated Campaign
Direct / Cars & Automotive Services
Outdoor / Transit
Promo & Activation / Cars & Automotive Services


2 shortlists


CANNES LIONS 2010

Ranked 9th independent agency worldwide in the Cannes Report 2010

1 Grand prix
 Design / Corporate or Brand Identity / Typography - Toyota

3 bronze
Direct / Use of Direct Marketing - Toyota
Direct / Product & Service - Toyota
Cyber / Other Interactive Digital  Solutions - Toyota

8 shortlists

CLIO AWARDS 2010

1 bronze
Innovative Media / OVK road safety

EUROBEST 2009

Interactive agency of the year

Grand prix
  • Interactive / Interactive campaigns (Toyota - iQ Font)

7 gold
  • Design / Corporate or brand identity
  • Sales promotion / Product & service - Charities, public health & safety & public awareness messages
  • Interactive / Interactive campaigns
  • Direct / Direct response digital
  • Direct / Traffic building
  • Direct / Charities, public health & safety & public awareness messages
  • Tv  / Cinema / Interactive film

7 silver
  • Sales promotion / Best new product launch / re-launch
  • Sales promotion / Cars & automotive services
  • Radio / Charities, public health & safety & public awareness messages
  • Interactive / Viral marketing and email advertising, e-cards
  • Interactive / Mobile phone advertising
  • Media / Best use of digital media
  • Direct / Cars & automotive services

2 bronze
  • Interactive / Interactive tools
  • Media / Charities, public health & safety & public awareness messages

3 shortlists

CANNES 2009

5 gold
  • Media / Use of mixed media
  • Media / Cars & automotive services
  • Direct / Direct response mobile marketing
  • Direct / Charities, public health & safety & public awareness messages
  • Promo / Best use of digital media in a promotional campaign

2 silver
  • Media / Best use of other digital media including mobile devices
  • Cyber / Email marketing, including e-cards

5 shortlists

Number 3 in "HIGHEST-RANKED INDEPENDENT AGENCIES 2009"
Number 3 in "HIGHEST-RANKED AGENCIES IN EMEA 2009"

MIXX AWARDS 2009

European campaign of the year / TOYOTA

1 silver
  • Direct response

1 bronze
  • Brand awareness

BRAND ACTIVATION AWARDS 2009

Advertiser of the year / TOYOTA

1 gold
  • Press jury

1 silver
  • Consumer durables

EUROBEST 2008

3 silver
  • Direct / Cars & automotive services
  • Direct / Traffic building
  • Sales promotion / Cars & automotive services

1 bronze
  • Sales promotion / Best integrated promotional campaign

3 shortlists

CANNES 2008

3 shortlists

MIXX AWARDS 2008

e-Advertiser of the year 2008 / TOYOTA

1 gold
  • Best use of interactive media

2 silver
  • Brand awareness & positioning
  • Product launch

MAGAZINE PRINT AWARD

1 gold
  • Print

MERIT AWARD

Nomination advertiser of the year / TOYOTA

EUROBEST 2007

2 silver
  • Interactive
  • Outdoor

2 bronze
  • Direct
  • Sales promotion

12 shortlists

CANNES 2006

2 shortlists

CANNES 2005

2 gold
  • Print & Poster
  • Direct marketing

1 silver
  • Print & Poster

14 shortlists

OTHER AWARDS

New York Festivals / The One Show / Kinsale / D&AD / Epica Awards / Cresta Awards / London International Awards