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TTS - KID’S TENNIS SUMMER CAMP

Sat, 02 09 2006 00:00:00 GMT

Kid’s Tennis Summer Camp is the perfect way to ban your children from the couch during the summer holiday. Instead of eating fatty foods and watching cartoons all day long, they will be driven to exhaustion by professional tennis instructors. Of course they will make a lot of fun too. The kids on the prints got a nice tan from playing outside.

EUKANUBA - FOR A SMART, TRAINABLE PUPPY

Sat, 17 02 2007 00:00:00 GMT

Ever wondered what your dog thinks when he looks at you with his cute puppy eyes? We interviewed three dogs and were in for a surprise. Eukanuba’s dog chow takes your dog’s mental development to new heights. But beware it can turn against you. We assure you when a puppy laughs in your face at your screaming hysterically ‘fetch Banshee!’ You’ll feel embarrassed.

DELTA LLOYD LIFE - KIDS FOR LIFE

Sun, 25 02 2007 00:00:00 GMT

Young parents know what’s best for their offspring. And that includes 5 servings of fruits and veggies, but also making sure that their future is well taken care of. That’s why Delta Lloyd Life launched ‘Kids for Life’, a financial savings program for children. Instead of simply saying "Parents, prepare your kids for a bright future", we had a typical children’s alphabetical book made. (Remember, "the cow says mooh" or "A" is for ape.) We then replaced the usual visuals with images like a champagne bottle, a mansion, etc. to illustrate the High Life that awaits the little ones. Online, they could make their very first business card and choose the colour of their limo. Kids love that stuff! We actually ran
out of booklets.

DATANEWS CASE

Fri, 02 03 2007 00:00:00 GMT

Everybody who’s into ICT knows Datanews. They are all interconnected sharing information day and night. That’s how it goes in those circles. Datanews launched a recruitment site and wanted to become The Best ICT-Recruitment Site Known to Mankind. We couldn’t guarantee they’d become the best. But they definitely became the best known. Our integrated campaign included the prints shown below and an original advergame, called “catch the ICT-guy”. We also did some field marketing. At an ICT-fair we had body guards to protect the candidates. Because we know the value of good ICT people.

TOYOTA - AYGO BLUE, THE GREEN CAR

Fri, 11 05 2007 00:00:00 GMT

Toyota came out with an exiting city car, the AYGO Blue. It’s’ "Blue" because that is the coolest colour and the car is cool because it’s green. Logic like that is best directed to youngsters’ brains. We played different fields, ranging from bus shelters, magazine ads and online advertising to installations on the biggest festival sites. AYGO Blue was present with a huge stand offering t-shirts, especially designed for AYGO Blue, Jacuzzis (no skinny dipping aloud though) and oxygen bars (you read that right). The film with the drunken cars featured on the site to promote AYGO Blue’s low consumption.

A lot of other fun stuff was put online as well. Check it out!

BELLEROSE - SALES THAT WILL MAKE YOU HATE YOUR OLD CLOTHES

Sun, 08 07 2007 00:00:00 GMT

Everybody knows Bellerose. The brand used to stand for casual, yet preppy outdoor wear. A bit dusty and a bit, well, dull. Until HB came up with a campaign that would spice things up big time. During the sales period, used clothes were scattered about near the Bellerose shops, with cards attached to them that read, "Sales that will make you hate your old clothes." Because it’s true, Bellerose’s latest collections will make your old clothes look like saggy, moth-eaten charity wear.

OVK - TO KIDS THE ROAD LOOKS DIFFERENT

Sat, 25 08 2007 00:00:00 GMT

You know those little creature that are always a-running and a-skipping about? They only see what is fun to watch and spend ¾ of their time acting out daydreams. Yes, we’re talking about children. When school’s out there’s plenty of them in the streets. So drivers need to be extra careful. Driving too fast has made too many young victims as it is.
OVK is a national non-profit organisation that brings together parents of child road victims.
With this campaign for OVK we sought to sensibilize parents, teachers and drivers to watch out and drive carefully. Because children at play have their own way
of looking at the road.

HEYTENS - THE NEW CURTAIN COLLECTION

Tue, 25 09 2007 00:00:00 GMT

Heytens sells curtains and other interior decorations. When we heard "curtains", we thought "cats". It’s a known fact that felines love ravaging new drapes and freshly bought carpets. So we came up with a print showing the right way to remedy your cat’s ill behaviour. We ‘d like to mention that no animals were hurt during the shoot. They were in fact pampered with Eukanuba treats to enhance cooperation. In addition to the print, we sent a mini-catalogue together with a Cat Claws Scratching Pad to make sure only customers could have their way with the curtains.

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HOOVER - FREEMOTION 2200 W, ULTRA POWERFUL

Tue, 02 10 2007 00:00:00 GMT

DELTA LLOYD ASSET MANAGEMENT - WATER AND CLIMATE

Tue, 02 10 2007 00:00:00 GMT

The icecaps are melting away, fast. Therefore the green revolution is at hand and everybody jumps the environmental train. Delta Lloyd, for one, has been truly concerned with environmental issues for years now. To inform people about their ethical fund called "Water and Climate", we sent an eco-friendly letter to clients. The message was written on the inside of the envelope so a vast amount of paper didn’t go to waist. We got a lot of thank-you notes from trees around the world.

TOYOTA - AVENSIS TRAVELLER WITH GPS

Fri, 12 10 2007 00:00:00 GMT

Thousands of people were a bit surprised when they opened their letterboxes to find a letter with two addresses on it. The letter seemingly got lost in the mail. Which is quite possible, no offence to our Postal Services. One address was scratched out manually and instead of the usual "Please redirect to" we used GPS language. It now read "We recalculate your route". It’s one way of showing that with the Avensis Traveller with Full Map GPS, you ‘always arrive without detours’.

TOYOTA - YARIS FOLLOW ME WITH INTEGRATED GPS

Mon, 15 10 2007 00:00:00 GMT

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NUON - NUONGENERATION

Fri, 02 11 2007 00:00:00 GMT

Nuon is a sustainable energy provider that’s been on the Belgian market for over 5 years now. Nuon invested in “green energy” long before the “green revolution” took place. To underline this vision, we created the NuonGeneration. A community of people concerned about the future of tomorrow’s generations. To sign up as a member of the NuonGeneration, we created an online ancient looking manuscript (“Het Groot Ledenboek”). There the NuonGeneration story unfolds. As you register, your name is literally inscribed thus preserving a proof of your registration for future generations. We also attached a contest to this national campaign. The NuonGeneration Award rewards the enterprise with the most sustainable energy policy. But whether you sign up for the contest or not, everyone is free to join the official NuonGeneration community.

PRIUS - SAVE THE TREES

Sun, 11 11 2007 00:00:00 GMT

Toyota’s zero emissions statement is no longer wishful thinking. The Prius, home of Toyota’s best-kept secret, the Hybrid Synergy Drive system, emits 1 ton less CO2 per year. While everybody’s crying out that things ought to change, Toyota has actually been doing research to reduce its emissions to a minimal, it’s been over ten years now. And with a million Priuses sold up to date, they are well on their way to accomplishing their mission.

DELTA LLOYD LIFE - ENQUETE

Wed, 28 11 2007 00:00:00 GMT

How far do you want to go to make Belgium a country of entrepreneurs?

How to sharpen Belgium’s appetite for entrepreneurship? What are the impediments? What compromises are to be made? You have until December 31th, 2007 to give your opinion on www.mygeneration.be. And in this case your opinion is worth some gold. Delta Lloyd is giving away 150 duo tickets to the prestigious Proximus Diamond Games Antwerp. Some might say, “The sky is the limit”.

THE NEW AURIS. QUALITY. DESIGN. FASCINATION.

Tue, 15 01 2008 00:00:00 GMT

WANTED ALIVE. PRIUS.

Tue, 15 01 2008 00:00:00 GMT

RAV4 CROSS SPORT - SERIOUS FUN

Thu, 14 02 2008 00:00:00 GMT

Toyota RAV4 is a powerful high quality SUV sporting cutting edge technology without taking itself too seriously. To enhance its playful image we decided to tag it "Serious Fun". We took this baseline to the streets and the world wild web. Thinking outside the box made the RAV4 escape the borders of magazine pages, banners and bulletin boards. People even had to jump on trampolines to get their hands on a RAV4 folder! Another advantage of the RAV4 is its IADS system which makes it stick to any road. The RAV4 standing underneath its own billboard, makes this clear. Just to show that you can seriously enjoy the road anywhere with a RAV4.

HAPPINESS FOR LEXUS

Mon, 25 02 2008 00:00:00 GMT

It is been a year now that Toyota chose Happiness Brussels as its "All Is Media" communication partner. And from now on the agency will also take care of the communication for Lexus. Lexus launched the revolutionary "Hybrid Synergy Drive" ten years ago as part of their ongoing "Pursuit of Perfection" and embedded this ecological technology in a variety of models, like the LS600h, GS450h and RX400h. Eric Deprins, Managing Director of Toyota Belgium since November 1st, 2007 and responsible for Lexus and Toyota states: “It was Happiness Brussels that convinced us most thanks to its strategic/creative coherence resulting in a pro-active approach on the whole.

LEXUS - HYBRID DRIVE RADIO

Wed, 27 02 2008 00:00:00 GMT

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