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NOOKA

Wed, 31 10 2007 00:00:00 GMT

Good tidings: we got Nooka! Being totally hip and "with it", you obviously know that we’re talking about the avant-gardist watch brand, designed by Matthew Waldman. The brand directly flew in from New York and makes every other watch look like an excavated sundial.

EVERY MEDIA IS AN AWARD

Thu, 06 12 2007 00:00:00 GMT

Happiness launched the idea that “Everything is Media”, two years ago now. And structured itself in order to be able to deliver the best work in every media.

Eurobest is one of the most prestigeous awards that selects the best work in Europe throughout “everything is media-categories”.

Happiness is happy with the loot: 12 nominations, 2 silver and 2 bronze awards. (Sneak a peak at our work for OVK, Toyota, Condooms.com and Heytens.)

Given our “everything is media-vision” we are particularly proud to state that we are the first ranked Belgian agency for Direct Marketing and Interactive Advertising.

In addition we won in the category “Outdoor” with a touching campaign for OVK.

Our mantra “Everything is media” proved not to be just another tacky phrase.

NUON GENERATION AWARD 2007

Fri, 14 12 2007 00:00:00 GMT

The NuonGeneration Award is a fact. No less then 58 enterprises entered the competition, showing beautifully that there is environmental concern among companies. 11 were shortlisted: McDonalds’; Architeam; Suntechnics; Siemens; Beltrami; Borealis; Niko; Havenbedrijf Gent; VIA Sint-Jozefsinstituut Tienen; Techno Aero Space. Of course only 1 winner prevailed: Colruyt.They invested considerably in environmental energy (sun energy and wind turbines) and safer trucks. And what is more, they made the effort to put together their story in an elaborate file. This was highly valued by the jury who were looking for a company that stands out. A company with a vision. Only in this way will our award have an actual impact on future generations, year after year. For the benefit of your children and grandchildren.

MAJOR MIXX AWARDS FOR TOYOTA’S CAR DANCE PARTY

Fri, 31 10 2008 00:00:00 GMT

The Marketing and Interactive Excellence (MIXX) Awards reward the best interactive campaign of the year. The MIXX Awards judge every part of the campaign: from strategy to creation, as well as the media selection, the effectiveness and the ROI.

Car Dance Party Belgium for Toyota AYGO MUSIC won Gold for Best use of Interactive Media and Two Silvers: one for Brand Awareness & Positioning and one for Product Launch.

Moreover, Toyota drove away with the final award of the evening as e-advertiser of the Year. The jury called the campaign the most succesful and effective user generated content campaign ever made in Belgium. PARTICIPATE! being the code-word of the campaign, became the key to its huge succes.

HAPPINESS - GOOD NEWS FROM STOCKHOLM

Wed, 07 01 2009 00:00:00 GMT

While working hard here at home, we did it again in Europe, with 3 Silver and 1 Bronze awards at Eurobest, in the categories Interactive, Promotion, Direct Marketing and Print. Our big winner was Toyota Aygo Car Dance Party, but also RAV4 and OVK each got a well merited nomination.

HAPPINESS IN CANNES

Wed, 15 07 2009 00:00:00 GMT

Some nice statistics for Happiness Brussels:

- 5 gold lions
- 2 silver lions
- Number 1 agency in Belgium
- Number 3 agency worldwide within the Direct Category

2 different campaigns for 2 different clients (Toyota and OVK) But the most important of all statistics is the fact that the lions were won in 4 different categories (Promo/Direct/Cyber/Use of Media). A proof that the “Everything is Media” vision with which Happiness was launched 4 years ago around which the whole agency is built, is more than a vision.

LEXUS - HYBRID LIVE

Mon, 07 09 2009 00:00:00 GMT

The 3 winners of the private concerts on board of the New RX450h are:

Greet : Stef Kamil Carlens & Leki

Florence : Steve Houben & Toon Fret

Jozef : Piet Van Bockstal & Jo Lemaire

Discover the 3 unique in-car performances of the hybrid duo’s.

And their public concert afterwards at Flagey.

HAPPINESS AGAIN BEYOND BELGIAN BORDERS

Tue, 27 10 2009 00:00:00 GMT

Great news: At the 3rd edition of the MIXX awards, Happiness Brussels took home a Belgian Silver and Bronze award. On top of that, Toyota iQ Font was awarded “European Campaign of the Year”. Watch the reaction of Cyril Zimmerman, CEO Hi-Media, on the iQ Font campaign.

EUROPEAN INTERACTIVE AGENCY OF THE YEAR

Mon, 07 12 2009 00:00:00 GMT

“If it’s not selling, it’s not creative”. We’re proud to announce the Happiness results at Eurobest, the European communication championships. A record of 17 awards, based on both criteria: efficiency and creativity. Happiness was given a Grand Prix in Interactive for Toyota iQ Font, 7 Gold, 7 Silver, 2 Bronze and the title Interactive Agency of the Year. We won with 3 different campaigns for two clients. The big winners were Toyota with the “iQ Font” and “Let it Ring” for OVK. We were awarded in Direct Marketing, Design, Sales Promotion, Interactive, Radio, Media, and TV/Cinema.

FEELING GOES HAPPINESS

Wed, 03 03 2010 00:00:00 GMT

To work for a brand, you have to understand it. And to feel it. Feeling thought that Happiness offered the best mix of both for its brand.
And Happiness thought it might be great to look for an innovating media-approach for the magazine and beyond. This meeting point was the start of a new cooperation we\'re both very much looking forward to. Welcome, Feeling.

FEELING GOES HAPPINESS

Fri, 05 03 2010 00:00:00 GMT

To work for a brand, you have to understand it. And to feel it. Feeling thought that Happiness offered the best mix of both for its brand. And Happiness thought it might be great to look for an innovating media-approach for the magazine and beyond. This meeting point was the start of a new cooperation we're both very much looking forward to. Welcome, Feeling.

'100 TOP INNOVATORS’

Thu, 22 04 2010 00:00:00 GMT

Happiness Brussels is featured in Cream’s ‘No Apples: 100 Other Top Innovators’. In this book you can find the 100 most innovative companies from the last 12 months. The companies contained are all committed to embracing new challenges and uncharted territory. Among the ‘Cream 100’ are Intel, Nike, Google, ASICS and BBC. And we are very HAPPY to be one of them.

More info on creamglobal.com and blurb.com.

HAPPINESS AND EUROPEAN CREATIVITY

Fri, 23 04 2010 00:00:00 GMT

Spain, the current president of the European Union, strongly believes in creativity as a European capital for the future. Therefore the country organised a gathering with some of the most outstanding creative minds in actual communication. Happiness, as Interactive Agency of the Year, was very proud to be among them, in the company of people like Iker J. De Los Mozos (Oscar-nominated animated film producer), Diego Hurtado de Mendoza (audiovisual, multidisciplinary graphic designer) and Oliviero Toscani.

TOYOTA WINS GRAND PRIX IN CANNES

Thu, 01 07 2010 00:00:00 GMT

Happiness Brussels took home a Grand Prix at this year’s Cannes Lions advertising festival, with the iQ Font campaign for Toyota.

iQ Font was awarded the Grand Prix Lion in Design. The campaign was acclaimed for touching on so many good points of Design and Technology. “Because of its multi-dimensional applications and implications, the jury was unanimous in giving it the Grand Prix and we were really happy about the choice, everybody was very enthusiastic about it,” said President of the Design jury Steff Geissbuhler.

Besides the Design Grand Prix, iQ Font received 2 bronze Lions in Direct and 1 in Cyber. iQ Font and Comic Sans Destroyer were also shortlisted 8 times in various categories. Watch the President of the Design jury Steff Geissbuhler.

HAPPINESS IN TOP 10 INDEPENDENT AGENCIES WORLDWIDE

Tue, 07 09 2010 00:00:00 GMT

For the second consecutive year, Happiness Brussels appears in the top 10 of highest-ranked independent agencies worldwide (Cannes Report 2010). And our Grand Prix winning IQ Font also put our client Toyota in 4th position in Most Awarded Advertiser. So big thanks to everyone, and let's keep up the good work!

Happiness Brussels speaks during Internet Week Europe

Tue, 09 11 2010 00:00:00 GMT

Happiness Brussels have been invited to speak during the first Internet Week Europe which takes place across London this week. This follows the highly succesful Internet Week New York, now in its fourth year. In London, Yahoo!, The Webby Awards, BBC Comedy, Google and Creative Review are among the many organisations presenting events.

HAPPINESS IN HAMBURG

Fri, 24 12 2010 00:00:00 GMT

At the 2010 European Championship of Advertising in Hamburg, Happiness Brussels was ranked no. 1 agency in Belgium for the 4th year in a row. We got 14 shortlists across various categories including Integrated, Direct, Media, Interactive, Promo & Activation for 4 different clients: Toyota, Eos, OVK and Happiness itself. These results once again confirm the agency's 'Everything is Media' vision.
Big winner EOS Talking Tree received 1 Gold award for best use of social media and 4 Bronze in Interactive, Direct, Promo & Activation.

HAPPINESS IN BED

Wed, 09 03 2011 00:00:00 GMT

'Happiness in Bed' is now available. A limited edition of 100 pieces of 'the keep my arms warm when i read in bed thing', designed by Andrea Ayala Closa for Happiness, is now for sale. Be one of the first 100 to react, and forget what it feels like to have cold arms when reading in bed.
www.happinessinbed.com

HAPPINESS AT CHANGING MEDIA SUMMIT

Fri, 18 03 2011 00:00:00 GMT

Happiness Brussels is speaking at the Changing Media Summit. Hosted in London by The Guardian, the Summit will feature discussions on what's next in the digital world. Among the guests are Tim Armstrong (CEO AOL), Dennis Crowley (founder of Foursquare), Catherine Powell (Vice-President Walt Disney Company). Happiness Brussels will talk about how digital technologies have changed our understanding of creativity. More info here.

WELCOME PIMKIE

Mon, 19 09 2011 00:00:00 GMT

Global young women’s fashion brand Pimkie has appointed Happiness Brussels to handle its pan-European account.

Happiness Brussels was appointed with a far-reaching integrated brief to reposition Pimkie on the European market as a fresh fashion brand for young women with a spirit of the 20 years old, creating a modern Pimkie concept, storyline and a Pimkie “look and feel”. Happiness’ online and offline work will span across 26 European countries including France, Germany, Italy, Spain, the Netherlands, Belgium and Eastern Europe.

The new campaign signed “Pimkie, I like Me” will be rolled out in all markets as of beginning of September.