HAPPINESS FOR LEXUS
25 / 02 / 2008
It is been a year now that Toyota chose Happiness Brussels as its "All Is Media" communication partner. And from now on the agency will also take care of the communication for Lexus. Lexus launched the revolutionary "Hybrid Synergy Drive" ten years ago as part of their ongoing "Pursuit of Perfection" and embedded this ecological technology in a variety of models, like the LS600h, GS450h and RX400h. Eric Deprins, Managing Director of Toyota Belgium since November 1st, 2007 and responsible for Lexus and Toyota states: “It was Happiness Brussels that convinced us most thanks to its strategic/creative coherence resulting in a pro-active approach on the whole.