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DASHCAM INTRODUCED IN BELGIUM BY DVV AND HAPPINESS
Who hasn’t seen the famous Youtube videos of people driving their car full speed ahead, when suddenly a herd of sheep or, let’s say, a bull crosses the road? These movies have often been shot by a camera on the dashboard, the dashcam. Though it’s common in Eastern-Europe to prove your right through the use of a dashcam, Happiness advised DVV to be the first insurance company that officially implements it in Belgium. With their car insurance package you’ll now get a free dash cam. So next time you’re at an intersection and you encounter, let's say, a bull, everybody will believe you. The launch immediately featured in national tv, radio and written press.
The Dashcam in VTM Nieuws (Dutch)
Watch the campaign in our Work section.