• DASHCAM INTRODUCED IN BELGIUM BY DVV AND HAPPINESS

    Who hasn’t seen the famous Youtube videos of people driving their car full speed ahead, when suddenly a herd of sheep or, let’s say, a bull crosses the road? These movies have often been shot by a camera on the dashboard, the dashcam.  Though it’s common in Eastern-Europe to prove your right through the use of a dashcam, Happiness advised DVV to be the first insurance company that officially implements it in Belgium. With their car insurance package you’ll now get a free dash cam. So next time you’re at an intersection and you encounter, let's say, a bull, everybody will believe you. The launch immediately featured in national tv, radio and written press.

    The Dashcam in VTM Nieuws (Dutch)


    Watch the campaign in our Work section.
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