Do the Hobby Switch
You’re determined to start a new hobby. So you buy all the necessary gear. But soon you realise this hobby is actually not your thing. We’ve all been there.
Based on this insight 2dehands.be, an online marketplace for 2nd hand goods, started a campaign to encourage people to sell their unused hobby gear on their website. And while they are at it, directed them to find a new hobby that might be better for them.
In a first phase print, outdoor, banners and radio was key. In a second phase people could even make a personalised song to convince their friends to change hobby.
Based on this insight 2dehands.be, an online marketplace for 2nd hand goods, started a campaign to encourage people to sell their unused hobby gear on their website. And while they are at it, directed them to find a new hobby that might be better for them.
In a first phase print, outdoor, banners and radio was key. In a second phase people could even make a personalised song to convince their friends to change hobby.
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