Pantone schweppes orange
To launch the new Schweppes Orange in an unexpected way we decided to create a new colour, and register it as the “Schweppes Orange”. 

To do this we teamed up with the most well known and regarded colour experts in the world, PANTONE inc. In association with them we analysed the colour of the drink, and deconstructed these, to in the end find the perfect colour Orange. This colour we then registered and started to spread across Belgium, in a national bus shelter campaign, and through activation actions both offline and online.