Sell The Jobless
For the Belgium Association of Communication Companies we launched a campaign to scout the best copywriting talent in the country. Belgium writers were challenged to complete one of the hardest tasks in today’s economy: write a cover letter that successfully sells a jobless person to a potential employer. If the writer succeeds, he or she gets a job as a copywriter at an advertising agency. Through an online platform the 14 unemployed people received over 500 cover letters. The campaign was featured on a variety of tv-channels, national newspapers and online media.