To see how others Car Dance Party, check out www.cardanceparty.be
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AYGO Car Dance Party
June 28, 2008
Desktop Vacuum Cleaner
June 24, 2008
To demonstrate the strong power of the Hoover Freemotion vacuum cleaner, a tool was created to “vacuum clean” your desktop. Docs you want to remove no longer have to be dragged to the bin, the Hoover “sucks” them right into it.
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TOYOTA - YARIS
May 23, 2008
Yaris, the popular small car that’s a lot bigger inside than one would expect. We thought it might be fun to show the space of the car without even showing the car. That handy space has settled in the drivers’ mind. They have become USED to it. They think they’ll find it everywhere. But it’s only in their BigSmall Yaris.
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Ministry of City Planning of Brussels Capital
May 6, 2008
We were asked to make an awareness campaign for the initiative of the Ministry of City Planning of Brussels Capital Region. People are getting more and more confused about the do’s and don’ts of city planning. Building and renovating are restricted to certain regulations. In order to rule out fines and disorderly city-scaping, an awareness campaign was put forward.
The result was even better than we had imagined.
Tv channels and newspapers made it the topic of the day. A huge crowd came downtown in the week-end to see the illegal house, resulting in traffic jams around the intersection where the house was standing. Plus massive hits on the ‘Magdawel’(isitallowed) website.
Event:
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TOYOTA - YARIS FOLLOW ME
April 23, 2008
The new Yaris is equipped with a full map navigation system. The integrated GPS puts an end to dead-end streets. With the Yaris Follow Me there’s always a road ahead. We demonstrated the advantages of the Yaris Follow Me using the bare medium, a magazine page and showing a Yaris in deadlock. By flipping the right above corner of the page the reader makes a bridge so the Yaris can proceed its travels. A great, literal way of conveying the message: the Yaris Follow Me always finds a way out.
HAPPINESS WINS GOLD IN MPA
April 23, 2008
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LEXUS HYBRID DRIVE radio
February 27, 2008
Radio nl:
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Radio fr:
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DELTA LLOYD flexibility
February 27, 2008
Radio commercials for Delta Lloyd home loans, playing on the flexibility of these loans to adapt to financial fluctuations in peoples lives.
Radio nl:
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Radio fr:
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Happiness for Lexus
February 25, 2008
It’s been a year now that Toyota chose Happiness Brussels as its ‘All Is Media’ communication partner. And from now on the agency will also take care of the communication for Lexus. Lexus launched the revolutionary ‘Hybrid Synergy Drive’ ten years ago as part of their ongoing ‘Pursuit of Perfection’ and embedded this ecological technology in a variety of models, like the LS600h, GS450h and RX400h. Eric Deprins, Managing Director of Toyota Belgium since November 1st, 2007 and responsible for Lexus and Toyota states: “It was Happiness Brussels that convinced us most thanks to its strategic/creative coherence resulting in a pro-active approach on the whole.
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RAV4 Cross Sport - Serious Fun
February 14, 2008
Toyota RAV4 is a powerful high quality SUV sporting cutting edge technology without taking itself too seriously. To enhance its playful image we decided to tag it “Serious Fun”. We took this baseline to the streets and the world wild web. Thinking outside the box made the RAV4 escape the borders of magazine pages, banners and bulletin boards. People even had to jump on trampolines to get their hands on a RAV4 folder! Another advantage of the RAV4 is its IADS system which makes it stick to any road. The RAV4 standing underneath its own billboard, makes this clear. Just to show that you can seriously enjoy the road anywhere with a RAV4.1) Magazine Get the Flash Player to see this player.
2) MOF-Event
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3) Special build MOF
4) Creative use of magazine
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5) Internet Bannering
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