A unique performance. That’s the least we can say about the new full hybrid Lexus RX 450h. Combining 299 hp with only 148 g/km C02 emission, it offers pure driving pleasure with total respect for the environment. To announce the launch of this unique car, we translated the hybrid concept to our target audience in a unexpected way. In partnership with the KlaraFestival we created the hybrid ‘Lexus Concert’ starring Stef Kamil Carlens, Leki, Jo Lemaire, Akro, Steve Houben, Toon Fret and Piet Van Bockstal. On www.lexusconcert.be the public can compose their own favourite hybrid duo. The three winners with the most votes will enjoy their unique private concert on board the new Lexus RX 450h. The three unique Lexus hybrid concerts will also be part of the KlaraFestival Late Night concerts.
So, compose your hybrid duo at www.lexusconcert.be and win your unique performance.
BASE - PROUD SPONSOR OF STANDARD LIÈGEMay 29, 2009
To celebrate Standard Liège winning the Belgian Championship two years in a row, we made an interactive top topical. We invited everybody to download the ringtone of this impressive victory, sung live by the Standard fans in Stade de Sclessin just after the match (at 22h32 and 12 seconds).
Go to www.BASE.be and download the ringtone of the victory.
OVK - LET IT RINGMay 9, 2009
Calling and driving is responsible for more and more accidents. OVK – Ouders van Verongelukte Kinderen / Parents of Child Road Victims – wanted to make people aware of the danger. Through a partnership with GarageTV, we turned what seemed a normal internet video into an interactive experience.
On the website www.letitring.be, anyone can send this video to their friends, by giving their e-mail adress and cellphone number. Their friend receives an e-mail with a link suggestion to what seems a typical internet movie.
But what his friend doesn’t know, is that he is playing the main part in it. When he is watching the video, his cellphone starts ringing…
OVK - MP3 CAMPAIGNApril 17, 2009
Youngsters are wearing more and more mp3-players in traffic. And this is not without danger. Recently, a young biker got under a train he didn’t hear coming. That’s why we launched a campaign to make youngsters aware of this danger. A campaign we made together with popular musicians. Bands like Sioen, Joshua and Sound of Stereo ‘offer’ a free download of a track, and when you download it, this is what you hear:
Radio station StuBru brought one of the tracks ‘live’ in their program and interviewed OVK on it. FM Brussels and RADIO 2 will also air the campaign and several music websites offer the free download. As the mp3-problem also became an issue with the Government and the Secretary of State on the matter, our campaign made it to all major newspapers.
HAPPINESS WELCOMES BASEApril 8, 2009
Recently, mobile operator BASE chose Happiness Brussels for its communication. A great, challenging win for the agency and an exciting new client in an exciting business. But not just 1 client, in fact. Cause BASE, that’s 2 million clients. Clients who have always made the heart of the brand. A philosophy we now take a step further with the great BASE nation casting. As we believe that ‘2 million people, that’s 2 million stories’, each BASE client gets the chance to star in the BASE campaign of 2009-2010, BASE nation.
Click here to see the TV Spot we made to launch the campaign
Illustrating the incredible agility of the new Toyota iQ we created this desktop-clock. The artificial intelligence of the screensaver, generating infinite new routes for each of the little cars was specially developped by Happiness Brussels. Download it here.
FEBELMAG - MAGAZINE PRINT AWARDJanuary 22, 2009
Since long years, FEBELMAG organises the Magazine Print Award. This year, a new category ‘Best Use of Magazine’, has been added. As a Call for Entries for the awards, we created this ad where we follow a team of creatives on their long and hard road leading to the entry of their ad at the MPA that give a wild card to fight the cannes lions.
TOYOTA - BUSINESS PERSONALITY OF THE YEARJanuary 7, 2009
New Avensis presents Business Personality of the Year
It’s time for strong personalities. That’s the motto of the New Avensis launch. The car offers an unique combination of power and self-control, of refinement and intelligence, technology and charisma. So we thought it was time also to launch the Business Personality of the Year. An award for a unique strong personality, combining soft and hard skills, professional and human qualities, to achieve a remarkable performance. President of the jury is Carlos Rodriguez, former coach of tennis champion Justine Henin and present business-coach.
Discover all about the new avensis and the Business Personality of the Year on www.bpy2009.be/
HAPPINESS - GOOD NEWS FROM STOCKHOLMJanuary 7, 2009
While working hard here at home, we did it again in Europe, with 3 Silver and 1 Bronze awards at Eurobest, in the categories Interactive, Promotion, Direct Marketing and Print. Our big winner was Toyota Aygo Car Dance Party, but also RAV4 and OVK each got a well merited nomination.
STICHTING BRANDWONDEN - A NIGHT TO REMEMBERJanuary 2, 2009
Young people enjoy lighting fireworks to celebrate New Year’s Eve. Too bad they’re unaware of the dangers that come with fireworks. Getting scarred for life, losing a limb or even worse. That’s why Stichting Brandwonden asked us to create a sensibilisation campaign.We created ‘A night to remember’, a once in a lifetime experience.
By posing as a New Year’s Eve party, we showed young people just how horribly wrong playing with fireworks can go. Using online media such as Facebook and StumbleUpon, we got people to visit the website. Take a look for yourself: www.nighttoremember.be
